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Conversion Rate Optimization Audit
The Problem
An e-commerce site with 50K monthly visitors was converting at only 1.2%, well below the industry average of 2.5%.
Strategy
Conducted a comprehensive CRO audit:
1. **Heatmap Analysis**: Identified friction points.
2. **User Session Recording**: Analyzed 200+ sessions.
3. **A/B Testing Program**: Ran 12 tests across checkout flow.
4. **Personalization**: Dynamic content based on traffic source.
Tools Used
Google Analytics 4HotjarOptimizelyFigmaGoogle Optimize
Results
Increased conversion rate from 1.2% to 3.1% through systematic CRO testing, improving revenue per visitor by 158%.